Blog | Oscillation Station | Phoenix based Digital Marketing Stretegists
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Blog

News / 13.04.2018

You may of may not have noticed, but your website/mobile apps connecting to Facebook may or may not be working.  For me, that means that a plugin that I was using for one of my websites, which allowed me to import Facebook events onto a website event calendar is not doing so anymore.  For you, it may be something different. Why?  The answer is here: https://developers.facebook.com/blog/post/2018/04/04/facebook-api-platform-product-changes/ In light of all of the pressure that Facebook and its now famous CEO, Mark Zuckerberg, is feeling from all sides, ranging from its audience and to...

How to / 05.12.2017

So you have a Facebook business page and you are struggling to get the word out.  It's no secret, Facebook had to find a way to monetize, so it changed it's algorithms to depress post views in an effort to push you towards purchasing ads. Businesses and marketers alike have been chasing the constantly changing Facebook algorithms in an attempt to get more post exposure.  One of the first things they look at is: what time to post? I'd love to give you a simple answer to this.  But the fact is...

How to / 03.12.2017

Google began as a research project in 1996 at Stanford University by PhD students, Larry Page and Sergey Brin, in an attempt to derive mathematical relationships of the world wide web.  Since then, it has become the top search engine on the internet, followed by YouTube.  SEO experts typically focus on Google, Bing, YouTube and Facebook's Social Graph in their SEO analysis and campaigns. Google has become a staple in our lives; the first place people go to search for answers online, giving us directions to our destinations and the driving...

How to / 17.11.2017

My other half and I purchased a home about a year ago and since then we have been bombarded with door to door sales reps from various different solar companies trying to get us to go solar. After entertaining a few different companies we decided solar wasn’t the right for us, however our experience through the sales process is a good example of the steps involved in the sales process. The Product One of our top 10 wish list items for a new home was solar. We bought...

News / 10.11.2017

[vc_row][vc_column][vc_column_text]THURSDAY, AUGUST 17, 2017, AT 10:00 A.M. EDT Data Inquiries Economic Indicators Division, Retail Indicator Branch: (301) 763-2713                                                                            CB17-132 Media Inquiries Public Information Office: (301) 763-3030 QUARTERLY RETAIL E-COMMERCE SALES 2nd QUARTER 2017 What I find to be most interesting about this report is that, even with all the hype about Amazon, Ebay, etc., only 9% of U.S. residents are purchasing products online.  That leaves a potential 91% of U.S. residents up for grabs as e-commerce customers. If you thought that the e-commerce market is saturated, the numbers say something different.  Read on for...

Design, News / 09.11.2017

I am going to have to weigh in on this one. Though the re-design is alright, the change is not a good one in my opinion. Ebay has lost almost all connotation and branding with the new contemporary and boring font.  I mean, an overhaul is fine, but why did they go with such a common font?  At least they didn’t change the colors.  I understand the argument that came from the top was one of a new, successful, and global feel. In their minds they’ve out-grown the whimsical adolescent...

Design / 09.11.2017

Google is writing the rules, and controlling the internet, like it or not. Google wants all sites to be SSL and requiring for many reasons, most importantly SEO. Now, WordPress recently announced that it will require all hosts to have HTTPS and restrict certain WordPress features to sites that have a valid SSL certificate. If you already have HTTPS, this shouldn’t affect you. But if you’re still using HTTP, you’ll need to upgrade soon. The good news is that the transition is not as difficult as you think it is and...