Your web strategy should be an expression and extension of your present business. Our first step is to LISTEN. Tell us what your business is about? Who the target audience is? What is your current online strategy? It’s strengths and weaknesses? What social media platforms are you using? How are you managing your online efforts? Short and long term goals? Are you meeting these goals? What do you wish could be easier?
This assessment of your current web strategy will help us identify ways to improve upon the process and really get to know you and your business.
Understanding the metrics, measures and audiences of each action and platform is very important, but it’s not all. The key is HOW to use these tools. This is where true user/audience directed UX creation makes ALL the difference. How do you highlight your core competencies? How do you stand out from your competition? How do you get the word out? The answer to these questions is in crafting an EFFECTIVE and creative web presence.
We take all of the information we have digested in the Discovery phase, employ efficient platforms and, together with our creative team, begin our artistry.
Here, we carefully employ that which we’ve created. We launch into effect the skillfully crafted program. During the implementations stage, each step is measured and calculated, ensuring that your message is delivered as effectively as possible. Our tightly woven communication with you, will make sure that your customers and potential customers are getting the right information at the right time.
The systems developed in the Creation Phase take shape and your new web presence is formed.
In our Implementation Phase, we have built in several measures to check the effectiveness of the product. Now, we monitor the various metrics and run A/B tests to ensure market penetration. We look at your target audience and evaluate: do we continue vertically or horizontally? Which ads are working better than others? How can we refine this product to achieve optimal results?
After implementing the program, we evaluate what is working, what’s not working, refine and capitalize.
As mentioned previously, this is a very do-with process. The process doesn’t just STOP. We consistently re-evaluate our results, and keep our fingers on the pulse of YOUR business. With your help of course! Are you releasing a new product? Any news or announcements? All of this information gets re-routed back into this system.
This constant ahead-of-the-curve process will keep YOU at top of the web matrix.