28 Jun Measure & Test
What’s working and what’s not?
In our Implementation Phase, we have built in several measures to check the effectiveness of the product. Now, we monitor the various metrics and run A/B tests to ensure market penetration. We look at your target audience and evaluate: do we continue vertically or horizontally? Which ads are working better than others? How can we refine this product to achieve optimal results?
After implementing the program, we evaluate what is working, what’s not working, refine and capitalize.
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